Boogi | Whatdahack?!

Project

cloud

web

Boogi presents a logistics optimization solution, designed to help event and concert managers to plan concert tours. The platform is used to handle logistics problems efficiently and save up to 25-30% in this way. Equipped with advanced functionality, the service allows users to build the most cost-efficient and effective tour, thus creating the best development strategy for all participants of the process.

An element of competition that arises as a result of the platform’s work contributes to the development of the entertainment industry. Being a good incentive for performers to excel, competition urges them to increase their level and improve the quality of released products. Venues, in their turn, also compete with each other, inviting the most celebrated artists, and striving to enhance conditions for performers and the audience.

Customer profile

Boogi

Boogi is a platform that reveals a huge potential in the management of entertainment and other events, delivering good opportunities, smoother performance, organization, and better security to all participants. The service also helps to save expenditures on better optimization of tours.

The company decided to create a service that would make the concert tours and event planning less exhausting. Manual event coordination is stressful since it requires much data and attention to make sure everything comes together. In the conditions of expanding globalization, the task is hardly completed without special automated tools and specific framework, simplifying complicated procedures.

Business type

Startup

Market

Global

Industry

Entertainment, logistics

The challenge

Firstly, there were no similar existing products to look up to. Secondly, a comprehensive task required a framework with numerous integrated services to enable its users to plan all details of a tour without leaving the platform. The task was to design a system, considering individual requirements of all participants of the process.

The solution

The company came up with a solution that helped users to build a tour route without juggling numerous event software platforms. The system allows to plan all stages of the concert tour, negotiate event managers, discuss the terms, and design the best schedule for artists to avoid overlapping plans and provide enough time for rest.

The process

The team conducted preliminary feasibility research to assess and evaluate the project. The discovery stage took 3 months, during which developers tried to clarify the project’s vision, identify possible risks, set the goals and prepare the documentation. The members of the team collected the information, analyzed the market and target audience. It turned out that the project didn’t have competitors since the similar products work either offline or as standalone apps.

The development stage took 6 months. Since the platform was initially designed as a web progressive app, it affected the architecture of the project. In this connection, the team of developers faced complications during testing and validation of certain ideas and relevant functionality. The work over the prototype involved experiments with several versions of the product, after which the final version was approved.

Since the delivery stage presupposes continuous support and updates of the product, the team initially released the MVP version of the product. It includes the basic features such as calendar, venue characteristics, artist’s requirements, and more. With time, the team plans to add more features such as ticket prices, tour budgeting, routes geography, etc. to meet users’ requirements and turn the platform into the hub connecting all necessary services enabling optimization of concert tour activity globally.